Fleeing from the clichés found during the research for the project, the brand brings a stylized letter P representing the proctology segment and also subtly referring to shapes found in the digestive system, in addition to a fluid and easy-to-read typography, simplifying its application in more different formats.
The predominant color chosen for the material was blue because, according to the psychology of colors, it is a color that conveys security, professionalism and serenity.
