The brand refers to resignification, self-knowledge, that’s why the symbol makes reference both to an A4 sheet of paper – where you can write a new story, and to a mirror – where you see yourself and find your true style. Going a little further, the brand’s resemblance to an agenda, a diary, where the most intimate features can be displayed.
As for the colors, gray represents strength, authority, personality, calm and security and marsala represents welcoming, sophistication and elegance.
